Print Marketing

Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver’s name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. Now they may include social media addresses such as Facebook, LinkedIn and Twitter. Traditionally, many cards were simple black text on white stock, and the distinctive look and feel of cards printed from an engraved plate was a desirable sign of professionalism. In the late 20th century, technological advances drove changes in style, and today a professional business card will often include one or more aspects of striking visual design.

Posters and banners let you bring your message to the people: At events, on the street, inside schools and offices – anywhere many people congregate or pass through. Knowing which is best suited for your advertising needs is critical to long-term success.

A brochure is a promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format.

A brochure is a corporate marketing instrument to promote a product or service. It is a tool used to circulate information about the product or service. A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects there are different types of brochures: Gate Fold Brochures, Trifold Brochures, and Z-Fold Brochures.

Channel letters are a type of letter used to create signage for businesses. They are different from other types of signs in that each letter is separate from all the others. The 3-D letters are placed individually next to each other on a building to spell the name of the business. Due to their three-dimensional design, the letters protrude from the mounting surface, creating an eye-catching depth that other signage doesn’t produce. These letters are commonly used at shopping malls, retailers, restaurants, bars, medical buildings, and more.

Like other vehicle wraps, a car wrap is a large vinyl graphic or decal. It is applied directly (to all or some of) the painted surfaces of your vehicle. It can change the color and entire look of your vehicles quickly, making way for vibrant, unique, and noticeable branding. The finish can either be gloss or matte. It is 100% removable providing a powerful opportunity for leased or owned cars.

Car wraps don’t just spread awareness on the highways! If your vehicles are going to customers’ homes or parking outside in their neighborhoods—which are filled with more potential customers—a car wrap an ideal way to gain exposure. The same is true if your vehicles are parking at your customers’ places of business. Or if it’s a company car that goes everywhere your employee goes, including to their homes. This is one of the differences between cars and most larger vehicles which are mainly traveling on roadways and stopping at corporate parks. Cars are more integrated into everyday travel, often allowing you and your message access to urban areas unavailable to large vehicles.

Lawn signs (also known as yard signs, bandit signs and placards, among other names) are small advertising signs that can be placed on a street-facing lawn or elsewhere on a property to express the support for an election candidate, or political position, by the property owner (or sometimes to promote a business).

Fliers(or Flyers) are handed out on the street (a practice known as “flyering” or “leafleting”), distributed door-to-door through the mail, posted on bulletin boards, put under windshield wipers of cars, given away at events or on the street, or affixed to telephone poles, walls, or other surfaces. Bulletin boards are found on college campuses, in cafés, community meeting houses, laundromats and small markets. Cheap to produce, contemporary flyers are frequently produced in 300 g/m2 glossy card, whereas a leaflet might be produced on a 130 g/m2–170 g/m2 weight paper and can be a very effective form of direct marketing.

Take a look around, and you are likely to see a promotional product—or several—within close proximity. These marketing products are extremely common in modern society, providing brands with an opportunity to gain valuable impressions at a relatively reasonable cost. These promotional items are often extremely effective, at least partly because there is no cost to the consumer or similar recipient.